Why Choose a Niche Product Market in the Computer Reseller IndustryYou would think that the first step in starting your computer reseller business would be to create your business name first.
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Why Choose a Niche Product Market in the Computer Reseller Industry
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However, you can not create an effective business name until you know for sure which niche product market you're going to specialize in when selling computer products online.
Therefore, you have to first choose which products you want to specialize in and then create your company/business name accordingly. Yet many new entrepreneurs don't understand why focusing on a niche market is still your best bet for success in the computer reseller industry. |
Instead, they insist on trying to sell every single computer hardware and software product on the market, and this is a mistake. They feel that this will raise their chances of making more sales on their websites. They believe that if they have more computer products available then they will have more opportunities to make more sales. However, this is not the case when it comes to computer products and having a successful computer reseller business.
When trying to build an internet superstore, you'll end up adding product, after product, after product, building page, after page, after page, and will never be able to finish your website. And as a result, the potential customers come to find a half built web site and then leave your website immediately.
There are already too many well known internet superstores online backed by millions of marketing dollars to promote their websites. The market of internet super stores is saturated by the larger, multi-million dollar resellers. And in order for you to compete with the giants, then you must become different. You must be able to differentiate your website from theirs. You must be ale to offer what your competitors do not. And to gain that competitive edge, you're going to have to focus on a niche product market.
When trying to build an internet superstore, you'll end up adding product, after product, after product, building page, after page, after page, and will never be able to finish your website. And as a result, the potential customers come to find a half built web site and then leave your website immediately.
There are already too many well known internet superstores online backed by millions of marketing dollars to promote their websites. The market of internet super stores is saturated by the larger, multi-million dollar resellers. And in order for you to compete with the giants, then you must become different. You must be able to differentiate your website from theirs. You must be ale to offer what your competitors do not. And to gain that competitive edge, you're going to have to focus on a niche product market.
Focus on a niche product market:
By focusing on a niche market, you'll become know as an expert in your field. Furthermore, you're computer reseller website will be able to offer what the internet giants do not - and that is, free focused content.
You can offer complete product specifications, features, comparison charts, reviews, guides and multiple product images along with free, helpful articles and specialized content for your visitors to read.
You can offer complete product specifications, features, comparison charts, reviews, guides and multiple product images along with free, helpful articles and specialized content for your visitors to read.
And that's what most people want, is free information. Most internet storefronts only provide the basic product information yet offer no additional information of help for the customer. Their only interest is to make the sale and send them on their way. This may work some of the time in the short term but in the long term, keeping those customers loyal to your internet business will be worth far more than just making one sale.
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Content is still king:
When you focus on building a niche computer product website, you'll be able to write short informative articles online which pertain to your niche market. Then you can add those articles to your website in order to give away free help, free articles, content, tips, trouble shooting guides, tutorials, reviews, opinions, suggestions and more on your specific niche market.
People want and need information. Your website can provide this special feature to help your customers learn more about your products. This one feature alone, "free helpful content", will keep your customers coming back to check on your site regularly. And more repeat traffic means more repeat sales. Furthermore, more new traffic means more new sales. And by having sections on your website set apart for informative articles regarding the computer products you’re selling, you will attract a flood of new traffic.
These days, web surfers and web shoppers continue to want and need more information on the products they're looking to purchase online. You can provide this extra help to your customers, and in return, receive targeted and repeat traffic daily. This is why content rich websites sites draw in more traffic than commercial sites. Customers want and need ‘free’ and more information.
People want and need information. Your website can provide this special feature to help your customers learn more about your products. This one feature alone, "free helpful content", will keep your customers coming back to check on your site regularly. And more repeat traffic means more repeat sales. Furthermore, more new traffic means more new sales. And by having sections on your website set apart for informative articles regarding the computer products you’re selling, you will attract a flood of new traffic.
These days, web surfers and web shoppers continue to want and need more information on the products they're looking to purchase online. You can provide this extra help to your customers, and in return, receive targeted and repeat traffic daily. This is why content rich websites sites draw in more traffic than commercial sites. Customers want and need ‘free’ and more information.
Your computer reseller storefront will not only become a high traffic generating website but it will also become a helpful information center, thus drawing in more ‘free targeted traffic’ to your website. And although presentation is everything, presentation without traffic means nothing.
If you were to try to do this with an internet superstore then you would never finish your site if you were adding content for all product lines. You would spend the rest of the year building your web site and adding content for every product category.
You need to have your computer reseller storefront up and running as quickly as possible. Furthermore, serious buyers for computer products always read before they buy. They are the most conscientious type of buyers who read before they make their purchases. This is especially true of technology consumers. They’re also the type of buyers who will come back to your internet storefront and purchase again once you have proven yourself by delivering their product(s) in a timely and professional manner.
If you were to try to do this with an internet superstore then you would never finish your site if you were adding content for all product lines. You would spend the rest of the year building your web site and adding content for every product category.
You need to have your computer reseller storefront up and running as quickly as possible. Furthermore, serious buyers for computer products always read before they buy. They are the most conscientious type of buyers who read before they make their purchases. This is especially true of technology consumers. They’re also the type of buyers who will come back to your internet storefront and purchase again once you have proven yourself by delivering their product(s) in a timely and professional manner.
Serious and repeat customers always remain loyal and return to specialized web stores. Furthermore, they will eagerly recommend your storefront to family members, co-workers and friends.
There are many reasons why focusing on a niche market will be your best bet for success rather than creating an internet superstore selling every computer hardware and software product available.
"Niches are pursued for one primary reason: they allow you to focus on providing information, products or services for a market that is neglected by more general websites or businesses. This is the rationale and source behind your income." Maki, Dosh Dosh. And till this day, it's rare to find niche market websites offering free content.
The reasons mentioned above should be sufficient to help you better understand why it's best to choose a niche market rather than trying to build an internet superstore when selling computer products online. Now all you have to do is choose your niche market and build your internet storefront accordingly.
There are many reasons why focusing on a niche market will be your best bet for success rather than creating an internet superstore selling every computer hardware and software product available.
"Niches are pursued for one primary reason: they allow you to focus on providing information, products or services for a market that is neglected by more general websites or businesses. This is the rationale and source behind your income." Maki, Dosh Dosh. And till this day, it's rare to find niche market websites offering free content.
The reasons mentioned above should be sufficient to help you better understand why it's best to choose a niche market rather than trying to build an internet superstore when selling computer products online. Now all you have to do is choose your niche market and build your internet storefront accordingly.
