Internet Marketing for Computer ResellersYour website needs traffic. And in order to drive traffic to your computer reseller website, you’ll need to learn and implement effective internet marketing techniques.
Yet Internet marketing in itself is not that difficult. In fact, it’s so simple that you can do it yourself - for free. |
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Internet Marketing for Computer Resellers
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Although there are over 101 ways to market and promote a computer reseller business, you as an online store owner, will only have to focus on, and implement a few, yet very effective, internet marketing techniques.
Search engine marketing: The most important internet marketing strategy for marketing your computer business will be search engine marketing. Most, if not all of your customers will find you by doing a search for your products on any or all of the major search engines such as Google, Yahoo, MSN, Bing and Ask. |
And in order for your website to be found on any of the major search engines then your web pages will need to be search engine optimized.
You do this by inserting your most important keywords in the most important places of the webpage such as in your domain name, title tag, description tag, keyword tag, and then saving and naming your pages as the product name so that the product name appears in the URL. And that’s just for starters.
Then you’ll have to make sure that those most important keywords are spread out throughout the rest of the content for that webpage with some additional keyword text links included.
Using your main keywords in the proper places, and letting the search engines know that your web page is all about that product is the main key in search engine optimization and search engine placement. But even then, placing keywords throughout the content of your web page won’t be enough to have a successful search engine optimized web page.
You’ll need to use effective, link building strategies in order to get that web page ranked high in the major search engines.
For example, after you build a specific webpage for the new Sony Digital Camera model XYZ, you’ll need to have several pages pointing to that product page with the keywords Sony Digital Camera model XYZ in the title text link in order to grab the attention of the search engines since search engine spiders love keyword text links. But in order to do so, you’ll need to have your own link building system in place in order to have links pointing to your product pages from within and from without your computer reseller website.
You do this by inserting your most important keywords in the most important places of the webpage such as in your domain name, title tag, description tag, keyword tag, and then saving and naming your pages as the product name so that the product name appears in the URL. And that’s just for starters.
Then you’ll have to make sure that those most important keywords are spread out throughout the rest of the content for that webpage with some additional keyword text links included.
Using your main keywords in the proper places, and letting the search engines know that your web page is all about that product is the main key in search engine optimization and search engine placement. But even then, placing keywords throughout the content of your web page won’t be enough to have a successful search engine optimized web page.
You’ll need to use effective, link building strategies in order to get that web page ranked high in the major search engines.
For example, after you build a specific webpage for the new Sony Digital Camera model XYZ, you’ll need to have several pages pointing to that product page with the keywords Sony Digital Camera model XYZ in the title text link in order to grab the attention of the search engines since search engine spiders love keyword text links. But in order to do so, you’ll need to have your own link building system in place in order to have links pointing to your product pages from within and from without your computer reseller website.
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Link building:
You’ll need to build your own ‘resource’ pages where you’ll have a list and a short description of your most popular products with the product name linked to those specific product pages.
Once those product names and titles are linking to their respective web pages, then the search engine spider will index those resource pages and the keyword links pointing to those product pages giving your website page a higher keyword relevance for those search terms, which in turn will begin to move your webpage to a higher ranking status amongst the major search engines.
Your link building system will help you create a list of web masters who specifically focus on exchanging links with other webmasters and will continually send you link exchange requests asking you to place their link on your resource page, and in return offer to place your link on their resource page as well. Thus the term, link exchanging.
Once those product names and titles are linking to their respective web pages, then the search engine spider will index those resource pages and the keyword links pointing to those product pages giving your website page a higher keyword relevance for those search terms, which in turn will begin to move your webpage to a higher ranking status amongst the major search engines.
Your link building system will help you create a list of web masters who specifically focus on exchanging links with other webmasters and will continually send you link exchange requests asking you to place their link on your resource page, and in return offer to place your link on their resource page as well. Thus the term, link exchanging.
And after several initial link requests, your link building program will basically run itself, meaning that webmasters will find you and ask to trade links with you instead of you having to find and exchange links with them.
Then once you have a list of webmasters who participate in exchanging links, you can launch your own link campaigns for any specific product page with those link partners.
NOTE: It's best to have their website link to yours while you have another different website, other than your main website, link to theirs.
Then once you have a list of webmasters who participate in exchanging links, you can launch your own link campaigns for any specific product page with those link partners.
NOTE: It's best to have their website link to yours while you have another different website, other than your main website, link to theirs.
Pay Per Click Search Engine Marketing:
Then there’s pay per click marketing where you’ll pay anywhere from 10 cents, 25 cents to $1.00 every time someone clicks on your link which will be found on the right hand column of the search results for that specific product such as in the case with Google AdWords.
With AdWords, strategic keyword placement is no longer necessary and you can be receiving instant targeted traffic within hours of placing your bid for your selected keywords within your AdWord marketing campaign.
With AdWords, strategic keyword placement is no longer necessary and you can be receiving instant targeted traffic within hours of placing your bid for your selected keywords within your AdWord marketing campaign.
Email Marketing:
Then there’s email marketing where you’ll build your own list of email addresses of potential and existing customers to send them general product awareness and announcement emails as well as targeted emails as well.
You can create your own weekly or bi-weekly newsletter announcing new products, sales and closeout sales along with any other related news worth sharing with your subscribers. This effective strategy can be used to create repeat business and new sales as well.
You can create your own weekly or bi-weekly newsletter announcing new products, sales and closeout sales along with any other related news worth sharing with your subscribers. This effective strategy can be used to create repeat business and new sales as well.
Press Release Marketing:
And then finally, once your online store is up and running, you can implement press release marketing as a grand opening marketing strategy for your computer reseller business.
You can create your own press release announcing the grand opening of your new internet storefront and what you have to offer yet without trying to sell anything. This is also known as hidden selling. Then you can distribute your press release through press release distribution firms such as PRWeb.com, which will send out your press release to thousands of websites and magazines throughout the country, and the world.
Press release marketing is one of the best ways to create instant awareness and instant traffic, and is also a great way to announce new computer products once they hit the market.
You can create your own press release announcing the grand opening of your new internet storefront and what you have to offer yet without trying to sell anything. This is also known as hidden selling. Then you can distribute your press release through press release distribution firms such as PRWeb.com, which will send out your press release to thousands of websites and magazines throughout the country, and the world.
Press release marketing is one of the best ways to create instant awareness and instant traffic, and is also a great way to announce new computer products once they hit the market.
Forum discussion marketing:
And if you have any time left, then you can always participate in product related, forum discussion groups. You can answer questions about the computer products you’re selling on those forum discussions and then leave your web site link at the bottom of your signature. This is a free and effective method to drive targeted traffic to your website while building credibility and educating your readers as well.
There are many ways to market and promote a computer reseller website but these are the most effective and most important internet marketing strategies to advertise your internet storefront online, yet placing search engine marketing first.
There are many ways to market and promote a computer reseller website but these are the most effective and most important internet marketing strategies to advertise your internet storefront online, yet placing search engine marketing first.
